How Much Does a Website Cost in Tbilisi, and What Are You Really Paying For?

"How much does a website cost?"

We get this question a lot. And every time, it reminds me of someone asking a friend: "How much does a car cost?" Well, it depends, doesn't it? Do you want it for getting around town or for hauling cargo? And on top of the price come the number plate, the garage and the yearly running costs.

A website works exactly the same way. In the next 3 minutes I'll show you how much a website costs, why prices vary so wildly, and what you're really paying for, so you don't overpay and don't sink money into a site that never pays off.

How much does a website cost?

At Concept Nile, a website starts from 2500 GEL. A booking website starts from 3500 GEL, and an online store from 4500 GEL. The final price depends on the number of pages and the features you need.

In car terms, these are three different cars.

From 2500 GEL is the city car: up to 5 pages, in two languages (Georgian and English), a contact form, a Google map and a design built for mobile. It's enough if you want people to see your services and get in touch.

From 3500 GEL is all of that, plus online booking, a third language and a blog. Clients book a time themselves, even at midnight, and in the morning you simply find the booking in your calendar.

From 4500 GEL is the truck that carries the load on its own: a product catalog, a cart, card payments (BOG / TBC), stock and order management, discounts and coupons. That's what an online store costs.

For the full picture of how we work and what we charge, see our website pricing and services.

Why do website prices vary so much?

Because "a website" isn't one thing. A one-page site is a business card; an online store takes payments, counts stock and collects orders. The more work a site does for you, the more work goes into building it.

Four more things move the price. First: who writes the copy. Good copy sells; generic phrases just take up space. Second: is the design made for you, or is it a ready-made template? A template is fast, but your competitor's site might look exactly the same.

Third: how many languages the site is in. Every new language means a new version of every page. And fourth: is anyone thinking about Google? A site Google can't find is a brand new car parked on an empty street: beautiful, and nobody sees it.

You might ask why two identical-looking sites have different prices. Because under the hood they're nothing alike: one has an engine, the other only looks good in photos.

What does the price include, and what do I pay for separately?

The price of the site covers the design, the pages, mobile optimization and the features in your package. You pay separately for the domain and the hosting: that's a yearly fee, and a fairly small one.

In car terms: the domain (e.g. your-brand.ge) is your number plate, and the hosting is the garage where the site lives. You pay for both once a year. We help you sort that out too, so everything sits in one place.

People often ask about copy and photos as well. We write the copy: you tell us about your business, and we write sales-focused text in your language. If you don't have photos of your work, we'll take care of that too.

And what happens after launch? We either make changes for you quickly or, if you prefer, give you an admin panel so you can update text and photos yourself.

How long does it take to build a website?

At Concept Nile, a presentation website takes 1-2 weeks on average. Booking sites and online stores take a bit longer, because they do more. We give you the exact timeline once we've agreed on the scope.

The process is simple: you message us, we pick the package that fits you, you pay the advance, and we handle the rest. First we get to know your business, then we build the design around your brand and colors, test speed and mobile, and finally take the site live.

You can speed things up a lot yourself: before we start, gather your list of services, your prices (if you want them on the site) and a few photos of your work. (So you're not digging through your phone's gallery for the logo file on the last day.)

Is a cheap or free website worth it?

If you only need a site so that it simply "exists", it might be. But if you want it to bring you clients, what matters is not the price but what the site actually does.

A site built on a free website builder is like a rental car with someone else's logo on the door. The builder's name is in your address too (e.g. yourname.wixsite.com), and it never fully becomes yours.

Whatever the price, every website has to pass two tests. One: does it open fast on a phone? Two: does the very first screen show what you do and how to reach you? If it fails either one, consider that money wasted.

And before you say yes to the lowest quote, ask three things: is the copy included, is the site built for mobile, and who will make changes after launch? The cost that isn't in the price usually hides in those three answers.

A cheap website often turns out to be the most expensive one: you pay once, and you lose clients every day.

Conclusion

Two questions set the price of a website: what does it need to do for you, and how many pages does it take to do it? Settle those two before you compare quotes. Otherwise you'll compare the price of a truck with a small city car and decide someone is ripping you off.

Budget for the yearly domain and hosting costs up front too, so there are no surprises later.

Don't ask what a website costs. Ask what it will do for you.

Talk soon,
Rati